Why Whisky?19 July 2018
What is whisky to us at Roar Projects?
Whisky isn’t just another product on the bar to us, whisky is a story telling product to us. Everything from what is on the label to what is inside the bottle speaks volumes for what the customer is spending their money on and we wanted to be involved in that in every way. We have long held a special place in our hearts for whisky, long before we decided to open our own specialty whisky bar we had always stocked more whiskies than what we should have. We coveted them, we hoarded them, we chased them down to wherever we could find them. Duty free, business trips, long lost country bottle shops everything was fair game in the search of that elusive bottle.