What is whisky to us at Roar Projects?
Whisky isn’t just another product on the bar to us, whisky is a story telling product to us. Everything from what is on the label to what is inside the bottle speaks volumes for what the customer is spending their money on and we wanted to be involved in that in every way. We have long held a special place in our hearts for whisky, long before we decided to open our own specialty whisky bar we had always stocked more whiskies than what we should have. We coveted them, we hoarded them, we chased them down to wherever we could find them. Duty free, business trips, long lost country bottle shops everything was fair game in the search of that elusive bottle.
Just because the bottle is 40 years old doesn’t mean it tastes good. Just because the bottle is very expensive doesn’t mean it is amazing. If the bottle is cheap it doesn’t mean its no good. but how could we tell the customer this?
We became so obsessive the venue manager from Ms Collins did a pilgrimage to Scotland, for a whole month he was out of contact toiling away. He was shoulders deep in barrels, 6 rows deep in warehouses looking for the ultimate single malt. Returning from Scotland looking a little worse for wear with a suitcase full of bottles and an idea for a whisky bar.
A whisky bar that was approachable for the every day person, a bar that wasn’t pretentious or overbearing. And so The Whisky Boutique was born. A bar that could be educational and relaxing all at the same time. An oasis of whisky in a location it would not have been expected.
We spent months looking at the type of chairs we would have because what’s the point in settling in for the evening to drink glorious whisky if it was not comfortable. We had custom tables made so they would sit at the perfect height for admiring a beautiful bottle of whisky. We even spent months looking for the perfect taxidermy deer head for the wall, because we needed a 12 pointer stag to match our rooms sponsor, Glenfiddich.
Why do all of this? Because its not just about the whisky (even though most of the time to us it is) its about the environment you have it in, its about the passion of the staff, its about the chair you sit in and most of all its about having a great time.
Slainte to all the whisky lovers out there.